Why a Square? The Meaning Behind the New Logo

You might notice things look a little different around here.

The new logo on my website is subtle — just the words “Talk to Luke” and a simple square. No flourish, no fuss. Just a quiet container. But that square holds more meaning than might first appear.

In psychodynamic therapy, we often speak about the frame.

The therapy frame is everything that holds the work in place: the consistency of the sessions, the confidentiality, the boundaries we agree on. It’s the steady rhythm of weekly therapy, the quiet familiarity of returning to the same space (real or virtual), the sense that — whatever’s unfolding in your life — there is somewhere solid you can come back to.

It’s not rigid, but it is intentional. It creates the conditions for something real to happen.

For many of us, life hasn’t offered a frame like that. We might have learned to stay alert, to adapt quickly, to suppress our feelings in order to keep going. And so the frame can feel strange at first. Unfamiliar. Even frustrating. But over time, it can become something deeply reparative — a holding space where emotional containment becomes possible, and we can begin to feel, think, and relate in new ways.

That’s what the square in my logo stands for.

It’s not just a design choice — it’s a quiet nod to the safety, structure, and thoughtfulness at the heart of therapy. A symbol of the therapeutic space we build together. One that’s steady enough to hold your pain, your patterns, your potential — and whatever might need to unfold between us.

If you're curious about starting therapy in Croydon or online therapy, you're welcome to get in touch.